Creative Consultant | Freelance | 2003 – Present

• Provided strategic consulting services to brands and broadcast networks, developing and implementing innovative and impactful solutions.
• Expertise in:
  • Creative Advertising Solutions: Developed and executed high-impact advertising campaigns across various media channels, integrating traditional and digital approaches.
  • Broadcast & Media Consulting: Advised clients on broadcast system integration, virtual studio design, and on-air graphics, optimizing workflows and enhancing viewer experience.
  • Brand Strategy & Creative Direction: Guided clients in developing and executing comprehensive brand strategies, ensuring visual identity and messaging align with their target audience.
  • Visual Content Creation: Led the creative vision for television commercials, on-air graphics, animations, and digital content, Ensuring engaging, high-quality experiences. 
• Successfully delivered projects for clients such as [ROTANA KSA], [MOPH Lebanon], [RODIS Togo], [UNIPARCO Senegal], [MINISTRY OF INFORMATION Syria], [ALSUMARIA TV Iraq], [OMAN TV Oman], [HITS TELECOM Kuwait].
• Developed and maintained strong client relationships, building trust and exceeding expectations.

Founder & CEO / Creative Director | Shades Production | 2003 – 2018

• Founded and led a successful creative agency specializing in broadcast graphics, animation, and motion graphics.
• Managed and mentored a high-performing team of designers, animators, and technical specialists.
• Developed and executed creative concepts for a wide range of projects, including television commercials, corporate branding, and digital marketing campaigns.