Ali Kassem
Art and Tech Consultant
Experience
2015-2024
NBN CEO Adviser
Art and Technical consultant
System Integrator
Rebuilding the station from ground up, while figuring and implementing workflows and training staff on the new equipment acquired.
Archive
Ingest
Reporters monitoring
Cataloging and acquiring
Central apparatus room
Master control Room
Continuity room
Play-out and CG servers
Virtual system
Digital players
Broadcast & Social Media integration
Branding
Interior Design
Motion graphics and 3D animation
2003-present
Founder and CEO
Shades Production
Partner
Musicnation, PressAgency
International work in the Advertising, TV and Animation field: Lebanon, Syria, Dubai, Egypt, Iraq, Qatar, Kuwait, Saudi Arabia, Sultanate of Oman, Abu Dhabi, Australia and Canada.
Client list includes:
Ministry of Public Health-Lebanon
Studio Vision-Lebanon
Lions District 351
Ministry of Information-Syria
Syria TV
Syria Hits Telecom-Kuwait
American University of-Kuwait
AlWATAN TV-Kuwait
Axis Group-Saudi Arabia
Q.I.Q-Qatar
Rotana TV-Egypt
AlNajaf TV-Iraq
AlSumaria TV-Iraq
OMAN TV-OMAN
ATELKA-CANADA
2003-present
TV Branding and Corporate Identity
Creating TV Channels Identities and implementation of various graphics packages for broadcast needs including: News, Weather, Stings, Promos, Lowerthirds, Bumpers, Virtual sets, fillers…
Client list includes:
Rotana TV
Rotana Aflam
MTV
Waseet TV
Annajaf TV
NBN TV
AlIman TV
AlManar TV
Hadi TV
Taha TV
2012 - 2013
Media Adviser for MOPH
Building Awareness Campaigns from creative to execution.
1- Concept
2- TVCs
3- Outdoor Media
4- Indoor Media
5- Print
6- Conference
Planning
Management
Public and Media Invitations
Press Coordination
TV and Web Coverage
Branding
2008 - 2010
Visual Effects Supervisor
Integra Film Production-Kuwait
Digital Visual effects and Compositing for TV commercials
2000 - 2003
Founder and CEO/Creative Director
Art visions-Kuwait
Job involved Advertising campaigns alongside Video production and visual effects
1998 - 2000
Creative Director/ Animation supervisor
Publicom Group-Kuwait
Supervised and created characters for SALAM and the KNIGHTS of VIRTUE animated Film
1996 - 1998
Partner/Creative Director
Creative Advertising-Lebanon
Job involved Advertising campaigns and Publication Design
1994 - 1996
Art Director/Creative Director
AZ-Lebanon
Identity and Publications Design, Pre-Press handling from Drum Scanning to color correction to proofing to Imposition to CMYK-Films
1991 - 1994
Graphic Designer
Activities -Lebanon
Designing newspapers adverts, magazines adverts, book covers and packaging
Education
2014-2018
AUCE MBA
2010-2014
AUCE BA in Interior Design
2009-2010
PIU Master in graphic Design
2007-2009
PIU BA in graphic Design
1991-1994
YWCA TS in Fashion Design
Academic Experience
2007 - Present
Tutoring at SHADES PRODUCTION
Courses titles: Motion Graphics, 3D Modeling, 3D Animation, The Art and Science of Digital Compositing.
2006 - Present
On-Demand Tutoring for TV Stations
Courses titles: Broadcast Graphics, Live On-Air Graphics
2013 - 2015
Lecturer at The Lebanese University
Digital Art practical use and know-how
Former Job Titles
- Graphic Designer
- Art Director
- Creative Director
- Video Director
- Advertiser
- 2D/3D Animator
- Visual effects supervisor
- Producer
- Interior Designer
- Web Developer
- Mobile Applications
- Developer Broadcaster
- Broadcast Engineer
Jobs Handled
- Setting up all needed infrastructure for TV stations
- Setting up Broadcast control rooms and LIVE studios
- Solutions and Development for Broadcast corporations
- Corporate Identity Design
- Publications Design
- Web Design
- Advertising Campaigns
- Concepts and Story boards
- Motion Graphics
- Animation 2D/3D
- Character Animation
- Directing documentaries & short movies
- Directing TV shows
- TV commercials
- Architectural Visualization
- Interior Visualization
- TV Channel Branding
- Promotions
Honors and Awards
2005
First prize ALJAZERRA FILM FESTIVAL Category of Film Promotion
Languages
Arabic Native
English professional working proficiency